The Spring-Summer 2011 Diesel Island: Land of Stupid, Home of the Brave is a campaign that brings ‘be stupid’ to the next level and puts philosophy into practice.
What should the perfect society look like? Can it ever exist? Are the outrageously stupid the best people to create it? And again: will Diesel be brave enough to buy a real island and raise a flag of independence?
Only time will tell. But first, there’s the dream. As the copy says, “Diesel Island is the least effed-up country in the world. But give us time.”
Join the movement and become a citizen